March 18th, 2011
Our paper had an article yesterday about the folks above, local music bloggers, venturing into concert promotion.
The Internet gives these music fans a huge virtual space to document and share their favorite artists’ performances. They’ve gone beyond being mega-fans to becoming curators, helping to spotlight musicians and increase their following.
The next logical move for some of these bloggers is to step out into the real world, working with their favorite artists and with the venues they frequent to act as concert promoters.
It is an interesting phenomenon and the more concerts here the better. But one bit gave me a slight pause. Madison musician Jeremiah Johnson, who has two blog-sponsored shows in the next few weeks, is quoted as saying:
“I think (blogger-driven music promotion) is how it’s going to be,” Nelson said. “It’s on par with how everything is becoming DIY.”
He may very well be right. But it also presents a challenge for Madison because it means that we will need more music bloggers and a greater variety of them to keep the music scene from becoming a haven for “indie” music above all else. Bringing over indie rockers from Portland is going to reach the point of diminishing returns eventually. The only blogger type that I know of who arranges concerts outside of the indie realm is Szymon Wozniczka who is Polish and brings Polish bands to Madison. His last effort made Madison a stop for the fantastic klezmer group Klezmafour on their first North American tour.
The more the merrier but in every way.